I learnt today about a bottled water company with an unusual ethical dimension. The Bristol based concern is called "FRANK water" and uses water from an arterial source at "Tarka Springs" who are located near Torrington in North Devon. Frank water's website here states that all their net profits go to providing safe clean water in developing countries. It seems that they initially concentrated on providing bottled water to festivals in their area but are keen to expand.
The next year or two will see an explosion in ethical businesses I think; we already have 'fairtrade' in a number of products of course. Interesting times indeed!